Head Oversea prepared Predilecta for the American market, with product repositioning, commercial strategy, and channels adapted to local demand.
Client
Predilecta
Foods
Competitive repositioning
with channel study and adaptation to the U.S. market
Ready structure for expansion
with focus on distribution and local demand
Problem
A traditional brand in Brazil with underutilized export potential.
Solution
Channel and market diagnostics, feasibility study for entry into the U.S. market, product repositioning, and setup of a commercial structure.
Result
Implementation of a commercial strategy focused on introducing and consolidating Brazilian food products in the U.S. market, emphasizing distribution channels, competitive positioning, and adaptation to local demands.