We restructured Drakkar’s presence to boost its entry into the U.S. boating market.

Cases

Head Oversea repositioned Drakkar for the North American boating market, structuring its digital presence and commercial strategy with a focus on international expansion.

Cliente

Drakkar Boats

+100% increase in sales

sales doubled in 1 year through strategic repositioning

Active international presence

with digital channels adapted to the American audience

Problem

A brand well-known in Brazil but with no international operations, and with a disorganized commercial calendar.

Solution

Restructure the commercial strategy with focus on the U.S., plan content aligned to the American audience, and activate digital channels.

Result

The strategic structuring of the communication calendar, strengthening of international presence via marketing, and preparation for a gradual entry into the U.S. nautical market were the key pillars that drove the company’s growth, resulting in doubling sales in just one year.

“When I began this journey with Drakkar Boats, I was looking for someone to help us with the commercial side. But, right away, I realized we needed more than that. We needed a true partner who understood our business entirely and had the capacity to boost our presence in the market. That’s when, about two years ago, I met Head Oversea through Douglas, in Orlando. He introduced me to the company’s services and, in the first conversation, it became clear how much they could add, not just on the commercial side, but strategically, connecting all areas for growth. And I can say this partnership made all the difference. Today, Drakkar Boats’ growth is happening exactly as we expected, keeping up with the pace and demands of the American market. It is this alignment between planning, execution, and market reality that gives us the confidence to keep moving forward.”

Roberto Ferreira, CEO Drakkar Boats

Your company can also scale with structure and international presence

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