From a local brand to a growing asset with solid identity and clear governance

Head Oversea transformed Crazy for Coxinhas into a high-value asset, with a solid identity, an expansion plan in the U.S., and an operation ready to scale.

Client
Crazy for Coxinhas
Snohomish, WA
+100% in revenue
in 1 year with new positioning and expansion plan
Brand appreciated
ready to scale based on a strategic foundation

Problem

A Brazilian brand with presence in Snohomish-WA, but without defined branding, expansion plan or governance.

Solution

Redesign of positioning and alignment of communication for the American audience.

Result

We transformed the brand into a high-potential asset, with solid identity, a structured expansion plan, and continuous valuation of the operation. As a result, we doubled revenue in just 1 year.

Your company can also scale with structure and international presence

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