From launch to expansion plan: Riolaser conquers space in Florida

Cases

Head Oversea launched Riolaser in Florida, creating a premium and scalable model for the aesthetics market in the USA.

Cliente

Riolaser

+3 units

opened in 1 year, with local operation and dedicated team

5 clinics

projected by end of 2025 as part of the regional expansion in the USA

Problem

Brand without a consolidated presence in the American market.

Solution

Brand structuring in Florida – USA, creation of a premium positioning, clinic management, and effective local marketing campaigns.

Result

We launched the brand from scratch in 2024. In just one year, we achieved the opening of two units and have already projected expansion to a total of 5 clinics by the end of 2025 — consolidating our growth and strengthening the brand’s regional recognition.

Head Oversea was essential for pulling us out of the limited growth cycle and entering the global game. Today we have a validated model, international presence and a new horizon ahead.

Patricia Sigari, cofounder of Riolaser

Your company can also scale with structure and international presence

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